For those that don’t know, the Farine (flour) Five Roses sign is a towering behemoth of typography that floats over the near city center skyline of Montreal. It is putting it lightly to say that it is a fixture in the identity of the city. It has become more like the very language of the city.

Love it or hate it, the sign’s been part of the Montréal skyline for over sixty years, and sadly probably won’t be around much longer. Local designer and intermedia artist Matt Soar has just launched a participatory art project all about the Farine Five Roses sign at <www.farinefiveroses.ca>.

Tags: farine five roses, matt soar, montreal, neon, urban typography

This entry was posted on Thursday, May 14th, 2009 at 14:06 and is filed under ARCHITECTURE, ART and DESIGN. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.