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Posts Tagged ‘neon’

Le Montrealais: hello everyone, i am israel. i live in the east end of montreal. with a dog and a mentally ill neighbour. both of whom are my best friends. i walk around with them a lot and take shots of the city thinking it has some hidden message to say to me. that is the size of things over my way. i hope you can share in my world through city spk.


Sign Language — Five Roses

Thursday, May 14th, 2009

For those that don’t know, the Farine (flour) Five Roses sign is a towering behemoth of typography that floats over the near city center skyline of Montreal. It is putting it lightly to say that it is a fixture in the identity of the city. It has become more like the very language of the city.

Love it or hate it, the sign’s been part of the Montréal skyline for over sixty years, and sadly probably won’t be around much longer. Local designer and intermedia artist Matt Soar has just launched a participatory art project all about the Farine Five Roses sign at <www.farinefiveroses.ca>.


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